brand

Related Terms
Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name. See also corporate identity.

Use 'brand' in a Sentence

The business submitted requests for a new logo and brand design, to enhance their appeal to the consumer both visually and conceptually.
18 people found this helpful
It was important to the company that its brand not be diluted by other companies using the same name; therefore it was compelled to sue its competitors to prevent them from doing so.
16 people found this helpful
Brand identity has been the single most important factor for increasing sales and ensuring growth since the dawn of capitalism.
14 people found this helpful




Email Print Embed



<cite id="yvPRVNP"></cite>
<var id="yvPRVNP"></var><var id="yvPRVNP"></var>
<var id="yvPRVNP"><span id="yvPRVNP"></span></var>
<cite id="yvPRVNP"><span id="yvPRVNP"></span></cite>
<ins id="yvPRVNP"><video id="yvPRVNP"></video></ins>
<cite id="yvPRVNP"></cite>
<ins id="yvPRVNP"></ins>
<var id="yvPRVNP"></var><cite id="yvPRVNP"><span id="yvPRVNP"></span></cite>
<ins id="yvPRVNP"><span id="yvPRVNP"><cite id="yvPRVNP"></cite></span></ins>
<cite id="yvPRVNP"></cite><cite id="yvPRVNP"></cite>
<cite id="yvPRVNP"></cite><ins id="yvPRVNP"><span id="yvPRVNP"><var id="yvPRVNP"></var></span></ins><var id="yvPRVNP"><video id="yvPRVNP"></video></var>
<cite id="yvPRVNP"></cite>
<cite id="yvPRVNP"><span id="yvPRVNP"></span></cite>
<var id="yvPRVNP"></var>
<cite id="yvPRVNP"><span id="yvPRVNP"></span></cite><cite id="yvPRVNP"></cite>
<cite id="yvPRVNP"><span id="yvPRVNP"></span></cite><var id="yvPRVNP"><span id="yvPRVNP"></span></var>
<var id="yvPRVNP"><span id="yvPRVNP"></span></var><cite id="yvPRVNP"></cite>
<ins id="yvPRVNP"></ins>
<ins id="yvPRVNP"></ins>
<ins id="yvPRVNP"><span id="yvPRVNP"><cite id="yvPRVNP"></cite></span></ins>
<ins id="yvPRVNP"><span id="yvPRVNP"><cite id="yvPRVNP"></cite></span></ins>
  • 561773583 2018-01-21
  • 527306582 2018-01-21
  • 376155581 2018-01-21
  • 279163580 2018-01-21
  • 833884579 2018-01-21
  • 480651578 2018-01-21
  • 768512577 2018-01-21
  • 694657576 2018-01-21
  • 665167575 2018-01-20
  • 576171574 2018-01-20
  • 84494573 2018-01-20
  • 504150572 2018-01-20
  • 796416571 2018-01-20
  • 72279570 2018-01-20
  • 50734569 2018-01-20
  • 5215568 2018-01-19
  • 512120567 2018-01-19
  • 314858566 2018-01-19
  • 11778565 2018-01-19
  • 702126564 2018-01-19