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  • brand

    Related Terms
    Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name. See also corporate identity.

    Use 'brand' in a Sentence

    The business submitted requests for a new logo and brand design, to enhance their appeal to the consumer both visually and conceptually.
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    It was important to the company that its brand not be diluted by other companies using the same name; therefore it was compelled to sue its competitors to prevent them from doing so.
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    Brand identity has been the single most important factor for increasing sales and ensuring growth since the dawn of capitalism.
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