macro environment

Definitions (2)
Popular Terms
1. The major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces.
2. Specific examples of macro environment influences include competitors, changes in interest rates, changes in cultural tastes, disastrous weather, or government regulations.

Use 'macro environment' in a Sentence

You should try to always be prepared to handle anything that a macro environment can throw at you quickly and swiftyl.
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The macro environment was not likely to change in the near future so we were able to focus on micro environmental variables.
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The macro environment was always changing and causing us to implement new strategies to keep our business afloat and alive.
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