objective

Definitions (2)
Related Terms
1. A specific result that a person or system aims to achieve within a time frame and with available resources.

In general, objectives are more specific and easier to measure than goals. Objectives are basic tools that underlie all planning and strategic activities. They serve as the basis for creating policy and evaluating performance. Some examples of business objectives include minimizing expenses, expanding internationally, or making a profit.

2. Neutral (bias free), relating to, or based on verifiable evidence or facts instead of on attitude, belief, or opinion. Opposite of subjective.

For further explanation, see Goals vs.

Objectives - Using Both to Get Where You Want to Go at InvestorWords.com.

Use 'objective' in a Sentence

An important objective of personal financial planning is to ensure that unnecessary expenses are eliminated and that necessary expenditures are dealt with in a timely manner, so as not to generate late fees or other penalties.
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Rico's teacher told him that he was disappointed in his paper, and he felt that Rico did not fully understand the objective of the assignment.
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The potential juror was asked if he felt he could be objective, despite the extensive media coverage regarding the case.
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Notable Quotable

The Objectives of a Financier
"The objects of a financier are, then, to secure an ample revenue; to impose it with judgment and equality; to employ it economically; and, when necessity obliges him to make use of credit, to secure its foundations in that instance, and for ever, by the clearness and candor of his proceedings, the exactness of his calculations, and the solidity of his funds."
- Edmund Burke


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