rational appeal

Popular Terms
The reasonable, practical and functional desirability of a product or service to a potential consumer. For example, a marketing department of a business will often make a rational appeal to consumers if they are attempting to sell a necessity of life to a targeted group of consumers.

Use 'rational appeal' in a Sentence

Billy's mother made a rational appeal to him in order to get him to eat carrots, his least favorite vegetable.
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There was a lot of rational appeal for the new product and we thought that it would be a very good seller in the future.
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The leaf removal company targeted area which contained dense trees in yards in order to accomplish rational appeal of the convenience of having leaves removed professionally.
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